.p-why__mobile{display:none}@media (max-width:767px){.p-why__desktop{display:none}.p-why__mobile{display:block}}.p-why__eyebrow{display:block;font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.14em;color:var(--mulberry)}.p-why__eyebrow--ondark{color:var(--blossom)}.p-why__h1{font-family:var(--font-ui);font-size:clamp(38px,5.4vw,66px);font-weight:600;color:var(--canopy);line-height:1.05;letter-spacing:-.026em;margin:18px 0 0;animation:heroIn .6s ease .1s both}.p-why__h1 em{font-size:1.1em}.p-why__h2{font-family:var(--font-ui);font-size:clamp(28px,3.6vw,46px);font-weight:600;color:var(--canopy);letter-spacing:-.02em;line-height:1.1;margin:14px 0 0;max-width:860px}.p-why__h2--ondark{color:var(--lumen)}.p-why__lead{font-size:19.5px;font-weight:400;line-height:1.6;color:var(--pitch);opacity:.76;max-width:760px;margin:18px 0 0}.p-why__lead--ondark{color:rgba(253,248,243,.74);opacity:1}.p-why__inline-link{color:var(--mulberry);text-decoration:underline;text-underline-offset:2px}.p-why__hero{position:-webkit-sticky;position:sticky;top:64px;z-index:1;overflow:hidden;background:var(--flax);padding:120px clamp(24px,5vw,64px) 128px;scroll-margin-top:64px}.p-why__hero-floral-wrap{position:absolute;top:0;right:0;bottom:0;left:42%;z-index:0;pointer-events:none;overflow:hidden}.p-why__hero-floral-img{position:absolute;top:-8%;left:8%;height:132%;width:auto;max-width:none;-webkit-mask-image:linear-gradient(90deg,rgba(0,0,0,0) 0,#000 28%);mask-image:linear-gradient(90deg,rgba(0,0,0,0) 0,#000 28%);transform:translateX(clamp(0px,(1500px - 100vw) * .35,120px))}.p-why__hero-floral-fade-x{position:absolute;inset:0;background:linear-gradient(to right,var(--flax) 0,rgba(231,224,208,.35) 30%,rgba(231,224,208,0) 54%)}.p-why__hero-floral-fade-y{position:absolute;inset:0;background:linear-gradient(to bottom,rgba(231,224,208,0) 82%,var(--flax) 100%)}.p-why__hero-outer{position:relative;z-index:1;max-width:1120px;margin:0 auto}.p-why__hero-inner{max-width:820px;display:flex;flex-direction:column;align-items:flex-start}.p-why__hero .p-why__eyebrow{animation:heroIn .6s ease both}.p-why__hero-sub{font-size:19.5px;font-weight:400;color:var(--pitch);opacity:.82;line-height:1.62;max-width:660px;margin:26px 0 36px;animation:heroIn .6s ease .18s both}.p-why__landscape{position:relative;z-index:2;background:var(--lumen);border-radius:24px 24px 0 0;box-shadow:0 -8px 32px rgba(76,24,57,.12);margin-top:-20px;padding:104px clamp(24px,5vw,64px);scroll-margin-top:64px}.p-why__landscape-inner{max-width:1120px;margin:0 auto}.p-why__bucket-grid{display:grid;grid-template-columns:repeat(3,1fr);grid-gap:22px;gap:22px;margin-top:44px;align-items:stretch}.p-why__bucket{display:flex;flex-direction:column;background:#fff;border:1px solid rgba(90,33,93,.09);border-radius:16px;padding:30px 28px;box-shadow:0 2px 10px rgba(76,24,57,.05)}.p-why__bucket-head{display:flex;align-items:center;gap:9px}.p-why__bucket-icon{color:rgba(20,20,20,.3)}.p-why__bucket-title{font-family:var(--font-ui);font-size:20px;font-weight:600;color:var(--canopy);letter-spacing:-.01em;margin:0}.p-why__bucket-statement{font-size:23px;font-weight:500;line-height:1.28;color:var(--mulberry);letter-spacing:-.015em;margin:18px 0 0;min-height:88px}.p-why__bucket-tags{display:flex;flex-wrap:wrap;gap:7px;margin:20px 0 0}.p-why__tag{font-size:12.5px;font-weight:500;padding:4px 10px;border-radius:100px;background:rgba(90,33,93,.05);color:var(--pitch);border:1px solid rgba(90,33,93,.11)}.p-why__bucket-note{font-size:13px;font-weight:400;line-height:1.55;color:var(--pitch);opacity:.5;margin:16px 0 0;min-height:40px}.p-why__bucket-divider{height:1px;background:rgba(90,33,93,.1);margin:18px 0 16px}.p-why__bucket-gaplabel{font-size:10.5px;font-weight:700;text-transform:uppercase;letter-spacing:.11em;color:var(--mulberry);opacity:.8;margin-bottom:8px}.p-why__bucket-gap{font-size:15px;line-height:1.6;color:var(--pitch);opacity:.88;margin:0}.p-why__pattern{position:relative;z-index:3;background:var(--root);color:var(--lumen);border-radius:24px 24px 0 0;box-shadow:0 -8px 32px rgba(76,24,57,.28);margin-top:-20px;padding:104px clamp(24px,5vw,64px);scroll-margin-top:64px}.p-why__pattern-inner{max-width:1120px;margin:0 auto}.p-why__table-wrap{margin-top:44px;overflow-x:auto;border-radius:16px;border:1px solid rgba(253,248,243,.14)}.p-why__table{width:100%;border-collapse:collapse;min-width:900px;background:rgba(253,248,243,.03)}.p-why__th{text-align:center;padding:16px 10px;font-size:12.5px;font-weight:600;color:rgba(253,248,243,.88);border-bottom:1px solid rgba(253,248,243,.14);border-left:1px solid rgba(253,248,243,.09);vertical-align:bottom}.p-why__th--row{text-align:left;padding:20px 22px;font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.11em;color:rgba(253,248,243,.5);border-left:none;width:30%}.p-why__th-sub{font-size:10px;font-weight:400;color:rgba(253,248,243,.45);margin-top:3px}.p-why__th--sw{padding:16px 14px;font-size:13px;font-weight:700;color:var(--canopy);background:var(--blossom);border-radius:12px 12px 0 0}.p-why__th-swlabel{display:inline-flex;align-items:center;gap:6px;justify-content:center}.p-why__th-mark{height:16px;width:auto}.p-why__td{text-align:center;padding:19px 10px;border-bottom:1px solid rgba(253,248,243,.09);border-left:1px solid rgba(253,248,243,.07)}.p-why__tr--last .p-why__td{border-bottom:none}.p-why__td--name{text-align:left;padding:19px 22px;font-size:16.5px;font-weight:500;line-height:1.35;color:var(--lumen);border-left:none}.p-why__td--sw{padding:19px 14px;background:rgba(236,148,184,.11)}.p-why__tr--last .p-why__td--sw{border-radius:0 0 12px 12px}.p-why__legend{display:flex;align-items:center;gap:22px;flex-wrap:wrap;margin-top:20px}.p-why__legend-item{display:inline-flex;align-items:center;gap:7px;font-size:12.5px;color:rgba(253,248,243,.72)}.p-why__legend-note{font-size:13px;line-height:1.6;color:rgba(253,248,243,.55);max-width:720px;margin:16px 0 0}.p-why__changes{position:relative;z-index:4;background:var(--xylem);border-radius:24px 24px 0 0;box-shadow:0 -8px 32px rgba(76,24,57,.12);margin-top:-20px;padding:104px clamp(24px,5vw,64px);scroll-margin-top:64px}.p-why__changes-inner{max-width:1120px;margin:0 auto;display:grid;grid-template-columns:.85fr 1.15fr;grid-gap:clamp(32px,5vw,80px);gap:clamp(32px,5vw,80px);align-items:start}.p-why__changes-head{align-items:flex-start;position:-webkit-sticky;position:sticky;top:104px}.p-why__changes-head,.p-why__changes-list{display:flex;flex-direction:column}.p-why__changes-item{display:grid;grid-template-columns:44px 1fr;grid-gap:20px;gap:20px;padding:26px 0;border-top:1px solid rgba(90,33,93,.14)}.p-why__changes-item--last{border-bottom:1px solid rgba(90,33,93,.14)}.p-why__changes-icon{width:44px;height:44px;border-radius:12px;background:rgba(134,6,66,.07);display:flex;align-items:center;justify-content:center;color:var(--mulberry)}.p-why__changes-title{font-family:var(--font-ui);font-size:21px;font-weight:600;color:var(--canopy);letter-spacing:-.012em;margin:6px 0 8px}.p-why__changes-title em{font-size:1.22em}.p-why__changes-body{font-size:16px;line-height:1.62;color:var(--pitch);opacity:.8;margin:0}.p-why__changes-cta{align-self:flex-start;margin-top:34px}.p-why__faq{position:relative;z-index:6;background:var(--xylem);border-radius:24px 24px 0 0;box-shadow:0 -8px 32px rgba(76,24,57,.12);margin-top:-20px;padding:104px clamp(24px,5vw,64px);scroll-margin-top:64px}.p-why__faq-inner{max-width:840px;margin:0 auto}.p-why__faq-list{display:flex;flex-direction:column;gap:12px;margin-top:40px}.p-why__faq-item{background:#fff;border:1px solid rgba(90,33,93,.1);border-radius:14px;padding:4px 24px;box-shadow:0 2px 10px rgba(76,24,57,.04)}.p-why__faq-q{list-style:none;cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:16px;padding:18px 0;font-size:17px;font-weight:600;color:var(--canopy);line-height:1.35}.p-why__faq-q::-webkit-details-marker{display:none}.p-why__faq-chev{color:var(--mulberry);flex:0 0 auto;transition:transform .25s ease}.p-why__faq-item[open] .p-why__faq-chev{transform:rotate(180deg)}.p-why__faq-a{font-size:15.5px;line-height:1.68;color:var(--pitch);opacity:.82;margin:0 0 20px}.p-why__apply{position:relative;z-index:7;background:var(--violet);color:var(--lumen);border-radius:24px 24px 0 0;box-shadow:0 -14px 38px rgba(0,0,0,.5);margin-top:-20px;padding:120px clamp(24px,5vw,64px);scroll-margin-top:64px}.p-why__apply-inner{max-width:800px;margin:0 auto;text-align:center;display:flex;flex-direction:column;align-items:center}.p-why__apply .p-why__h2--ondark{font-size:clamp(30px,4vw,52px);line-height:1.08}.p-why__apply-lead{font-size:19.5px;font-weight:400;line-height:1.6;color:rgba(253,248,243,.82);margin:20px 0 36px;max-width:620px}@media (min-width:768px) and (max-width:1023px){.p-why__bucket-grid{grid-template-columns:1fr;gap:16px}.p-why__bucket-note,.p-why__bucket-statement{min-height:0}.p-why__changes-inner{grid-template-columns:1fr}.p-why__changes-head{position:relative;top:auto}}.p-why__meyebrow{font-size:13px;font-weight:700;text-transform:uppercase;letter-spacing:.14em;color:var(--mulberry)}.p-why__meyebrow--ondark{color:var(--blossom)}.p-why__mh1{font-size:41.5px;font-weight:600;color:var(--lumen);line-height:1.07;letter-spacing:-.028em;margin:14px 0 0;text-wrap:balance}.p-why__mh1 em{color:var(--blossom);font-size:1.08em}.p-why__mh2{font-size:32.5px;font-weight:600;color:var(--canopy);letter-spacing:-.02em;line-height:1.14;margin:10px 0 0}.p-why__mh2--ondark{color:var(--lumen)}.p-why__mlead{font-size:18px;line-height:1.6;color:var(--pitch);opacity:.78;margin:12px 0 0}.p-why__mlead--ondark{color:rgba(253,248,243,.74);opacity:1}.p-why__mhero{position:-webkit-sticky;position:sticky;top:56px;z-index:1;overflow:hidden;background:linear-gradient(158deg,var(--root) 0,var(--mulberry) 42%,var(--violet) 74%,var(--anther) 100%);background-size:200% 200%;animation:hero-grad-drift 16s ease-in-out infinite;color:var(--lumen);padding:44px 22px 190px}.p-why__mhero-floral-img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:22% center;opacity:.2;mix-blend-mode:soft-light;z-index:0;pointer-events:none}.p-why__mhero-blob-a{left:-70px;top:-60px;width:280px;height:280px;background:radial-gradient(circle,rgba(236,148,184,.5),rgba(236,148,184,0) 70%)}.p-why__mhero-blob-a,.p-why__mhero-blob-b{position:absolute;border-radius:50%;z-index:0;pointer-events:none}.p-why__mhero-blob-b{right:-90px;bottom:60px;width:300px;height:300px;background:radial-gradient(circle,rgba(191,59,21,.42),rgba(191,59,21,0) 70%)}.p-why__mhero-inner{position:relative;z-index:1}.p-why__mhero-sub{font-size:18.5px;line-height:1.6;color:rgba(253,248,243,.84);margin:16px 0 22px}.p-why__mhero-cta{width:100%;box-shadow:0 10px 26px rgba(0,0,0,.22)}.p-why__mlandscape{position:relative;z-index:2;background:var(--lumen);border-radius:22px 22px 0 0;box-shadow:0 -8px 30px rgba(76,24,57,.2);margin-top:-18px;padding:40px 22px 165px}.p-why__mbucket-list{display:flex;flex-direction:column;gap:12px;margin-top:22px}.p-why__mbucket{background:#fff;border:1px solid rgba(90,33,93,.09);border-radius:16px;padding:20px 18px;box-shadow:0 2px 10px rgba(76,24,57,.05)}.p-why__mbucket-head{display:flex;align-items:center;gap:8px}.p-why__mbucket-icon{color:rgba(20,20,20,.3)}.p-why__mbucket-title{font-size:21.5px;font-weight:600;color:var(--canopy);margin:0;letter-spacing:-.01em}.p-why__mbucket-statement{font-size:23px;font-weight:500;line-height:1.3;color:var(--mulberry);letter-spacing:-.015em;margin:14px 0 0}.p-why__mbucket-tags{display:flex;flex-wrap:wrap;gap:6px;margin-top:14px}.p-why__mtag{font-size:14.5px;font-weight:500;padding:4px 10px;border-radius:100px;background:rgba(90,33,93,.05);border:1px solid rgba(90,33,93,.11);color:var(--pitch)}.p-why__mbucket-note{font-size:16px;line-height:1.55;color:var(--pitch);opacity:.5;margin:14px 0 0}.p-why__mbucket-divider{height:1px;background:rgba(90,33,93,.1);margin:16px 0 12px}.p-why__mbucket-gaplabel{font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.1em;color:var(--mulberry);opacity:.8;margin-bottom:6px}.p-why__mbucket-gap{font-size:17px;line-height:1.6;color:var(--pitch);opacity:.85;margin:0}.p-why__mpattern{position:relative;z-index:3;background:var(--root);color:var(--lumen);border-radius:22px 22px 0 0;box-shadow:0 -8px 30px rgba(76,24,57,.4);margin-top:-18px;padding:40px 22px 165px}.p-why__mtabs{display:grid;grid-template-columns:1fr 1fr;grid-gap:7px;gap:7px;margin-top:20px}.p-why__mtab{display:flex;flex-direction:column;align-items:flex-start;gap:2px;text-align:left;font-family:var(--font-ui);cursor:pointer;min-height:56px;padding:9px 12px;border-radius:12px;border:1.5px solid transparent;transition:background var(--dur-med) var(--ease-standard),border-color var(--dur-med) var(--ease-standard),color var(--dur-med) var(--ease-standard)}.p-why__mtab-label{font-size:16.5px;font-weight:600;line-height:1.2}.p-why__mtab-sub{font-size:12.5px;opacity:.7;line-height:1.2}.p-why__mtable{margin-top:16px;border:1px solid rgba(253,248,243,.16);border-radius:16px;overflow:hidden;background:rgba(253,248,243,.04)}.p-why__mtable-head{display:grid;grid-template-columns:1fr 78px 84px;grid-gap:6px;gap:6px;align-items:end;padding:12px 14px;background:rgba(253,248,243,.07)}.p-why__mtable-headcol{font-size:12px;font-weight:700;letter-spacing:.09em;color:rgba(253,248,243,.55)}.p-why__mtable-headseg{font-size:13px;font-weight:600;text-align:center;color:rgba(253,248,243,.85);line-height:1.2}.p-why__mtable-headsw{display:inline-flex;align-items:center;justify-content:center;gap:5px;font-size:13px;font-weight:700;color:var(--canopy);background:var(--blossom);border-radius:10px 10px 0 0;padding:7px 0;line-height:1.2}.p-why__mtable-mark{height:13px;width:auto}.p-why__mtable-row{display:grid;grid-template-columns:1fr 78px 84px;grid-gap:6px;gap:6px;align-items:center;padding:14px;border-top:1px solid rgba(253,248,243,.1)}.p-why__mtable-name{font-size:16.5px;font-weight:500;line-height:1.35;color:var(--lumen)}.p-why__mtable-mk,.p-why__mtable-sw{display:flex;justify-content:center}.p-why__mtable-sw{align-items:center;background:rgba(236,148,184,.11);border-radius:8px;padding:5px 0}.p-why__mlegend{display:flex;align-items:center;gap:16px;flex-wrap:wrap;margin-top:16px}.p-why__mlegend-item{display:inline-flex;align-items:center;gap:6px;font-size:14.5px;color:rgba(253,248,243,.72)}.p-why__mlegend-note{font-size:15.5px;line-height:1.55;color:rgba(253,248,243,.55);margin:12px 0 0}.p-why__mchanges{position:relative;z-index:4;background:var(--xylem);border-radius:22px 22px 0 0;box-shadow:0 -8px 30px rgba(76,24,57,.18);margin-top:-18px;padding:40px 22px 165px}.p-why__mchanges-list{display:flex;flex-direction:column;margin-top:8px}.p-why__mchanges-item{display:grid;grid-template-columns:44px 1fr;grid-gap:14px;gap:14px;padding:20px 0;border-bottom:1px solid rgba(90,33,93,.14)}.p-why__mchanges-item--last{border-bottom:none}.p-why__mchanges-icon{width:44px;height:44px;border-radius:12px;background:rgba(134,6,66,.07);display:flex;align-items:center;justify-content:center;color:var(--mulberry)}.p-why__mchanges-title{font-size:20.5px;font-weight:600;color:var(--canopy);letter-spacing:-.012em;margin:4px 0 6px}.p-why__mchanges-title em{color:var(--mulberry);font-size:1.22em}.p-why__mchanges-body{font-size:17.5px;line-height:1.6;color:var(--pitch);opacity:.8;margin:0}.p-why__mchanges-cta{width:100%;margin-top:8px}.p-why__mfaq{position:relative;z-index:6;background:var(--xylem);border-radius:22px 22px 0 0;box-shadow:0 -8px 30px rgba(76,24,57,.18);margin-top:-18px;padding:40px 22px 165px}.p-why__mfaq-list{display:flex;flex-direction:column;gap:9px;margin-top:20px}.p-why__mfaq-item{background:#fff;border:1px solid rgba(90,33,93,.1);border-radius:14px;padding:2px 16px;box-shadow:0 2px 10px rgba(76,24,57,.04)}.p-why__mfaq-q{list-style:none;cursor:pointer;display:flex;align-items:flex-start;justify-content:space-between;gap:12px;padding:15px 0;font-size:18.5px;font-weight:600;color:var(--canopy);line-height:1.35}.p-why__mfaq-q::-webkit-details-marker{display:none}.p-why__mfaq-chev{color:var(--mulberry);padding-top:2px;transition:transform .22s ease}.p-why__mfaq-item[open] .p-why__mfaq-chev{transform:rotate(180deg)}.p-why__mfaq-a{font-size:17px;line-height:1.6;color:var(--pitch);opacity:.82;margin:0 0 15px}.p-why__mclose{position:relative;z-index:7;background:var(--violet);color:var(--lumen);border-radius:22px 22px 0 0;box-shadow:0 -12px 34px rgba(0,0,0,.45);margin-top:-18px;padding:40px 22px}.p-why__mclose .p-why__mh2{font-size:36.5px;letter-spacing:-.025em;line-height:1.08}.p-why__mclose-lead{font-size:18px;line-height:1.6;color:rgba(253,248,243,.82);margin:14px 0 22px}.p-why__mclose-cta{width:100%;box-shadow:0 4px 18px rgba(0,0,0,.3)}